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Our Content Generation Process

The number of step involved in our copy writing process often surprises people.

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In the same way that creating excellent content takes a team of talented researchers, writers, fact checkers and editors, each with their own skill set, an automated process requires us to ensure we cover all those same steps and use the right tools to preform each action. That's why we have a multi-step process. It ensures that we can tune each part of the process to match the skills required to produce brilliant content to help your business shine.

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1. Ideation


We focus our ideation strategically:

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  • Generate specific article ideas within the topic area

  • Look for unique angles or unexplored subtopics

  • Consider current conversations, emerging trends, and audience questions within the specific domain

  • Brainstorm potential article topics that fill knowledge gaps or offer fresh perspectives

  • Create a list of potential article concepts that add value to the existing body of knowledge in the niche

 


2. Distillation

 

Refine the potential article ideas with precision:

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  • Evaluate each topic's potential impact within the niche

  • Assess the uniqueness of the proposed article concept

  • Determine the potential depth and breadth of exploration

  • Consider the article's potential to:

    •   Address specific audience needs

    •   Provide new insights

    •   Complement existing content in the niche

  • Select the most promising and distinct article idea

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3. Research


Conduct targeted and thorough research:

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  • Dive deep into specialised sources specific to the niche

  • Gather authoritative and up-to-date information

  • Collect:

    •   Expert insights

    •   Recent studies

    •   Emerging data

    •   Nuanced perspectives within the field

  • Cross-reference multiple sources

  • Identify unique data points or insights

  • Collect supporting evidence and examples

  • Understand current discourse and debates in the specific subject area

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4. Refinement

 

 

Distill and focus the research:

 

  • Identify the core message or unique angle

  • Determine the most compelling way to present the information

  • Highlight the most significant insights

  • Eliminate redundant or tangential information

  • Develop a clear narrative or argumentative thread

  • Ensure the potential article offers clear value to the niche audience

 

5. Outline

 

 

Create a structured and purposeful article framework:

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  • Develop a logical progression of ideas

  • Break down the topic into meaningful sections

  • Allocate research findings to appropriate segments

  • Ensure a coherent flow of information

  • Create placeholders for:

    •  Key arguments

    •  Supporting evidence

    •  Illustrative examples

  • Design an outline that provides a clear roadmap for the article

 

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6. Writing

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Transform the outline into a compelling draft:

 

  • Write with authority and depth specific to the niche

  • Maintain a tone appropriate to the subject matter

  • Integrate research seamlessly

  • Provide clear, substantive explanations

  • Use precise and clear language

  • Ensure each section adds meaningful value

  • Create a narrative that engages the niche audience

 

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7. Editing

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Refine the draft with meticulous attention:

 

  • Conduct a comprehensive structural review

  • Ensure technical accuracy

  • Verify all claims and data points

  • Improve clarity and precision

  • Eliminate unnecessary jargon

  • Enhance readability while maintaining depth

  • Check formatting and consistency

  • Remove text that doesn't add value to the piece

 

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8. Delivery

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Prepare the article for the final presentation:

 

  • Format according to niche publication standards

  • Optimize for relevant distribution channels

  • Add supporting visual elements if appropriate

  • Prepare metadata i.e. hashtags

  • Ensure the article is ready for its intended platform

  • Perform final quality checks

 

 

We:

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  • Remain flexible and willing to revisit earlier stages

  • Continuously focus on providing unique value

  • Stay current with developments in your niche

  • Balance depth of expertise with accessibility

 

 

This process ensures a systematic approach to creating high-quality, targeted articles within your specific subject area, maximizing the potential for meaningful and impactful content.

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